Colorado Blog

State tourism officials begin industry listening tour Wednesday in Colorado Springs - Colorado Springs Gazette

photo -

Two years ago, a record 71.3 million visitors pumped $18.6 billion into Colorado's economy. Even so, state officials aren't taking tourism for granted.

If there are ways to

photo -

Two years ago, a record 71.3 million visitors pumped $18.6 billion into Colorado's economy. Even so, state officials aren't taking tourism for granted.

If there are ways to ratchet up visitor spending and expand benefits generated by tourism, state officials want to know about them.

To that end, the Colorado Tourism Office has launched a series of meetings to solicit comments and ideas from members of the industry, business people, government officials and the public. The first of eight such input sessions will take place from 1 to 4 p.m. Wednesday at Cheyenne Mountain Resort, 3225 Broadmoor Valley Road, on Colorado Springs' southwest side. The remainder of the meetings will take place in other cities around the state through June 30.

State tourism officials say the meetings will kick off an eight-month project to develop a strategic plan for Colorado's tourism industry.

"This is a chance for Coloradans across the state to share their voices on how to maximize the benefit of one of the most important industries in Colorado," state tourism director Cathy Ritter said in a news release. "We hope participants will bring their thoughts about challenges that need to be addressed as well as opportunities to drive even more long-term benefits for our state."

The three-hour input sessions will be overseen by the Nichols Tourism Group of Bellingham, Wash., a consultant that will lead development of the strategic plan. The Nichols Group is working with the Radcliffe Co. of Spokane, Wash., and the National Laboratory for Tourism and e-Commerce, based at the University of Florida in Gainesville.

Findings from the input session will be used to develop a state-of-the-industry report for tourism, which will be presented at the Governor's Tourism Conference that will take place Sept. 14-16 in Breckenridge.

After that conference, the consultants will develop draft recommendations for a strategic tourism plan that will be shared in another series of public meetings in a different set of Colorado communities.

Throughout the strategic plan process, the state tourism office will seek public input through www.industry.colorado.com.

-

Contact the reporter: 636-0228

Twitter: @richladen

Facebook: Rich Laden

Contact Michael Rasser

Michael E. Rasser
This email address is being protected from spambots. You need JavaScript enabled to view it.

Cornerstone Equity, LLC
1440 Iola St #B
Aurora, Co. 80010
Phone 303-756-5626
Fax 303-691-5637